CLIENT:
Explore Tualatin Valley
SERVICE: Photography
YEAR: 2023
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AGENCY:
Sparkloft Media
CREATIVE DIRECTION:
Elissa Kevrekian
ART DIRECTION & Wardrobe:
Sarah Champeau DESIGN: Elissa Kevrekian & Beckett asselin
The Project
Created a campaign to highlight both the close proximity of Tualatin Valley to downtown Portland and the deep connection visitors feel to the area's unique adventures. Designed as a robust, multi-channel effort, the images target locals, Portland day-trippers, and overnight travelers—showcasing Tualatin Valley’s “Best of Oregon” experiences.
RESULts
While building awareness and trust for a new Destination Marketing Organization takes time, Tualatin Valley is already seeing strong momentum: a 300% year-over-year increase in direct homepage visits, double the homepage visits via search, and a 48% overall boost in web traffic.
