The Project
To keep pace with the fast-moving world of TikTok and Instagram Reels, we pivoted tillamooks video production to creator-stlye video series. Featuring simple recipe videos and employee highlights to align with the rise of the tiktok video aesthetic and editing style. We paired these with Campaign designed ig stories to share on their channel.
The Results
Since launching this creator-style video content, Tillamook's content production has increased by 300%. Some of the top-performing pieces spotlight Tillamook’s greatest asset—their people. Audiences have embraced the behind-the-scenes glimpses into the brand’s culture and lifestyle, as we continue to craft fresh, locally-rooted, and relatable content for this fast-growing favorite.
