CLIENT:
Visit Santa Barbara
SERVICE: Video Series
YEAR: 2024-2025
—
AGENCY:
Sparkloft Media
CREATIVE DIRECTION:
Ian Langenhuysen
PRE-PRO WARDOBE & ART DIRECTION:
Sarah Champeau DESIGN: ‘Apikale Fouch
THE PROJECT
We built a narrative around two unexpected travel duos—a preppy mother with her trendy teenage son and a surfer and bougie foodie couple—each uncovering their own unique version of Santa Barbara. Through four social-first storylines, we followed their shared moments from ocean adventures and vintage shopping downtown to serene getaways. The campaign brought a fresh lens to the city, inviting audiences to experience Santa Barbara in a new and meaningful way.
