Travel Oregon

CLIENT:
Travel Oregon

SERVICE: Social Media Campaign
YEAR: 2023-2025

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AGENCY:
Sparkloft Media

CREATIVE DIRECTION:
Elissa Kevrekian & Brandon Chivers
ART DIRECTION:
Sarah Champeau EDITING: Ashley Padilla

The Project

we were Tasked with connecting meaningfully with social audiences, we developed 44 distinct pieces of content that spotlighted the vibrant personalities of Oregon guides—from Eastern Oregon ranchers to Portland food tour hosts. By tapping into seasonal trends and themes like sustainable travel, outdoor exploration, and cultural experiences, we delivered immersive, socially native content that brought personalized Oregon adventures to life and deepened audience appreciation for the state.

The Results

The campaign drove strong engagement, with 7.5 million completed video views and 62.8K clicks to Travel Oregon’s website—significantly boosting awareness and interest in Oregon’s diverse experiences.